The brand that indeed unites the colors

One of the world's most controversial brands is the United Colors of Benetton (UCB). Unlike other companies that makes unrealistic statements about their brands, UCB works the other way around. It believes in taking a stance in the real world instead of using its advertising budget to perpetuate the myth that consumers can be happy by the mere purchase of UCB clothes. Its trademark of colorful jumpers is a part of the visual imagery but not the focus of its print and billboard ads. There are several ads of UCB that truly unite the colors vby showing multiethnic and multicultural models.UCB has also courted controversy by a series of unsettling images-blood covered babies, a dying AIDS patient, a child soldier and several others. The irony is that controversy only served to elevate the brand UCB further.