Fair and Handsome?
Fairness creams targeted for men is accepatble and quite a marketing opportunity in India since men are a sizeable market for fairness creams. But ever heard of a fairness cream for men that would turn them handsome? Its believed that 'handsome' is something related to to the physique or build of the person. but then here we have cream that not just turns men fair, but also handsome.
With companies like Himani and their ad agencies designing products and ads like this, we are made to look like fools. What's next- a face mask for men that gives them the perfect jaw line?
2 comments:
HAHAHA. Your lines are too good. According to me, men are turning to be Metrosexual... When they dont hav any problem gettin a fairness cream , These "Handsome" creams are simply worthless.
But Ma'am ....looking at it...today shows that the fool ness of emami worked to increase it's brand identity and craving out a niche segment....
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