Snob Brands

Can brands turn snobbish? Yes. Aren't brands a reflection of human personality? So there are possibilities for a brand to become snobbish. When do brands become snobbish? When a brand becomes either the undisputed leader or one of the top players in the market; when it startes to think that there is no brand close to its repute; when it does not face a challenger brand; when it thinks that it can be the leader endlessly and stops to innovate; and most importantly when it stops listening to its customers - both external and internal.

What happens next? Disaster is just around the corner. Haven't we seen top brands falter and fall primarily due to their own fallacies? Hence it pays to acknowledge brand success, and at the same time be focused, watch competitor's growth meter, innovate, motivate employees and remain customer friendly. Like in life, snobishness does not take one ahead.